:root {
    --navy-deep: #0A1B30;
    --navy: #10233F;
    --navy-soft: #1B355C;
    --blue: #2A5FD1;
    --blue-hover: #1F4CB0;
    --blue-light: #EAF1FE;
    --ink: #16223A;
    --ink-soft: #4C5873;
    --ink-faint: #7C879E;
    --bg: #FFFFFF;
    --bg-soft: #F5F8FC;
    --border: #E2E8F5;
    --highlight: #FFE066;
    --highlight-soft: #FFF6D6;
    --radius: 14px;
    --content-w: 700px;
    --wide-w: 1120px;
  }

  * { box-sizing: border-box; }
  html { scroll-behavior: smooth; }
  body {
    margin: 0;
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
    color: var(--ink);
    background: var(--bg);
    line-height: 1.65;
    font-size: 17px;
    -webkit-font-smoothing: antialiased;
  }

  img { max-width: 100%; display: block; }
  a { color: inherit; }

  .wrap { max-width: var(--wide-w); margin: 0 auto; padding: 0 24px; }
  .prose { max-width: var(--content-w); margin: 0 auto; padding: 0 24px; }

  h1, h2, h3 { font-family: 'Inter', sans-serif; font-weight: 800; color: var(--navy); line-height: 1.15; margin: 0; letter-spacing: -0.01em; }
  h2 { font-size: clamp(28px, 4vw, 38px); margin-bottom: 20px; }
  h3 { font-size: 21px; margin-bottom: 10px; }
  p { margin: 0 0 18px; }
  strong { color: var(--navy); font-weight: 700; }

  .eyebrow {
    display: inline-block;
    font-size: 13px;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--blue);
    margin-bottom: 14px;
  }

  .mark {
    background: linear-gradient(to bottom, transparent 60%, var(--highlight) 60%);
    padding: 0 2px;
  }

  /* ---------- Header ---------- */
  header {
    position: sticky;
    top: 0;
    z-index: 100;
    background: rgba(255,255,255,0.92);
    backdrop-filter: blur(8px);
    border-bottom: 1px solid var(--border);
  }
  .nav {
    max-width: var(--wide-w);
    margin: 0 auto;
    padding: 16px 24px;
    display: flex;
    align-items: center;
    justify-content: space-between;
  }
  .wordmark {
    font-weight: 800;
    font-size: 18px;
    color: var(--navy);
    text-decoration: none;
    white-space: nowrap;
  }
  .wordmark span { color: var(--blue); }
  .nav-links {
    display: flex;
    gap: 32px;
    font-weight: 600;
    font-size: 15px;
    color: var(--ink-soft);
  }
  .nav-links a { text-decoration: none; }
  .nav-links a:hover { color: var(--navy); }
  @media (max-width: 720px) { .nav-links { display: none; } }

  .btn {
    display: inline-block;
    background: var(--blue);
    color: #fff;
    font-weight: 700;
    font-size: 15px;
    padding: 14px 26px;
    border-radius: 10px;
    text-decoration: none;
    text-align: center;
    border: none;
    cursor: pointer;
    transition: background 0.15s ease, transform 0.1s ease;
    box-shadow: 0 6px 16px rgba(42,95,209,0.28);
  }
  .btn:hover { background: var(--blue-hover); transform: translateY(-1px); }
  .btn-nav { padding: 10px 18px; font-size: 14px; box-shadow: none; }
  .btn-lg { font-size: 17px; padding: 18px 34px; }

  .cta-caption {
    font-size: 14px;
    color: var(--ink-faint);
    margin-top: 12px;
  }

  /* ---------- Hero ---------- */
  .hero {
    background: linear-gradient(180deg, var(--bg-soft) 0%, var(--bg) 100%);
    padding: 72px 0 56px;
    text-align: center;
  }
  .hero h1 {
    font-size: clamp(32px, 5vw, 50px);
    max-width: 900px;
    margin: 0 auto 22px;
  }
  .hero .lead {
    max-width: 680px;
    margin: 0 auto 32px;
    font-size: 19px;
    color: var(--ink-soft);
  }
  .hero .lead strong { color: var(--ink); }
  .hero-trust {
    max-width: 480px;
    margin: 28px auto 0;
    font-size: 15px;
    color: var(--ink-faint);
  }
  .hero-trust p { margin: 0 0 6px; }

  /* ---------- Letterhead ---------- */
  .letterhead {
    max-width: var(--content-w);
    margin: 56px auto 0;
    padding: 28px 24px 0;
    border-top: 1px solid var(--border);
    font-size: 15px;
    color: var(--ink-faint);
  }
  .letterhead p { margin: 0 0 4px; }
  .letterhead .from { font-weight: 700; color: var(--navy); }
  .letterhead-row { display: flex; align-items: center; gap: 16px; text-align: left; }
  .letterhead-photo {
    flex: none;
    width: 64px; height: 64px;
    border-radius: 50%;
    object-fit: cover;
    background: var(--blue-light);
  }
  @media (max-width: 480px) { .letterhead-row { justify-content: center; } }

  /* ---------- Sections ---------- */
  section { padding: 64px 0; }
  .section-soft { background: var(--bg-soft); }
  .section-navy {
    background: var(--navy-deep);
    color: #E4EAF5;
  }
  .section-navy h2, .section-navy h3 { color: #fff; }
  .section-navy p { color: #C6D1E6; }

  .divider { height: 1px; background: var(--border); max-width: var(--content-w); margin: 0 auto; }

  /* ---------- Mid-page CTA banner ---------- */
  .cta-banner {
    text-align: center;
    padding: 48px 0;
  }
  .cta-banner .role {
    display: block;
    margin-top: 12px;
    font-size: 14px;
    font-weight: 600;
    color: var(--ink-faint);
  }

  /* ---------- Tag pills (SEO/PPC/etc) ---------- */
  .pill-row {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin: 24px 0 20px;
  }
  .pill {
    background: var(--blue-light);
    color: var(--blue);
    font-weight: 700;
    font-size: 14px;
    padding: 7px 14px;
    border-radius: 999px;
  }

  /* ---------- Callout stack (>> lines) ---------- */
  .callout-stack { margin: 28px 0; }
  .callout {
    display: flex;
    gap: 14px;
    align-items: flex-start;
    padding: 18px 0;
    border-top: 1px solid var(--border);
  }
  .callout:last-child { border-bottom: 1px solid var(--border); }
  .callout .chev {
    flex: none;
    color: var(--blue);
    font-weight: 800;
    font-size: 18px;
    line-height: 1.4;
  }
  .callout p { margin: 0; color: var(--ink-soft); }

  /* ---------- Insight box ---------- */
  .insight-box {
    background: var(--highlight-soft);
    border: 1px solid #F0E0A8;
    border-radius: var(--radius);
    padding: 28px 28px;
    margin: 32px 0;
  }
  .insight-box .kicker {
    font-weight: 800;
    color: var(--navy);
    margin-bottom: 10px;
    display: block;
  }
  .insight-box p:last-child { margin-bottom: 0; }

  /* ---------- Case studies ---------- */
  .case-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
    margin-top: 40px;
  }
  @media (max-width: 860px) { .case-grid { grid-template-columns: 1fr; } }
  .case-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 28px 24px;
    box-shadow: 0 4px 18px rgba(16,35,63,0.05);
  }
  .case-card .stat {
    font-size: 34px;
    font-weight: 800;
    color: var(--blue);
    margin: 4px 0 2px;
    letter-spacing: -0.02em;
  }
  .case-card .stat-label {
    font-size: 13px;
    font-weight: 700;
    color: var(--ink-faint);
    text-transform: uppercase;
    letter-spacing: 0.04em;
    margin-bottom: 16px;
  }
  .case-card h3 { margin-bottom: 4px; }
  .case-card .role {
    font-size: 14px;
    color: var(--ink-faint);
    margin-bottom: 16px;
    font-weight: 600;
  }
  .case-card p { font-size: 15px; color: var(--ink-soft); margin-bottom: 12px; }
  .case-card p:last-child { margin-bottom: 0; }
  .case-card .punch { color: var(--navy); font-weight: 700; }

  .case-callout {
    max-width: var(--content-w);
    margin: 40px auto 0;
    text-align: center;
  }

  /* ---------- Flywheel bullets ---------- */
  .flywheel-list { margin: 28px 0; padding: 0; list-style: none; }
  .flywheel-list li {
    display: flex;
    gap: 16px;
    align-items: flex-start;
    padding: 16px 0;
    border-top: 1px solid var(--border);
  }
  .flywheel-list li:last-child { border-bottom: 1px solid var(--border); }
  .flywheel-list .arrow {
    flex: none;
    width: 32px; height: 32px;
    border-radius: 50%;
    background: var(--blue-light);
    color: var(--blue);
    display: flex; align-items: center; justify-content: center;
    font-weight: 800;
    font-size: 15px;
  }

  /* ---------- Timeline ---------- */
  .timeline {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 18px;
    margin: 44px 0 16px;
  }
  @media (max-width: 860px) { .timeline { grid-template-columns: 1fr; } }
  .timeline-step {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 22px 20px;
    position: relative;
  }
  .timeline-step .month {
    display: inline-block;
    background: var(--navy);
    color: #fff;
    font-size: 12px;
    font-weight: 800;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    padding: 5px 10px;
    border-radius: 6px;
    margin-bottom: 12px;
  }
  .timeline-step p { font-size: 14.5px; color: var(--ink-soft); margin: 0; }

  .flywheel-note {
    max-width: var(--content-w);
    margin: 36px auto 0;
    text-align: center;
    font-size: 19px;
    font-weight: 600;
    color: var(--navy);
  }

  /* ---------- Star bullets ---------- */
  .star-list { margin: 24px 0; padding: 0; list-style: none; }
  .star-list li {
    display: flex;
    gap: 14px;
    align-items: flex-start;
    padding: 12px 0;
    font-weight: 600;
    color: var(--navy);
  }
  .star-list .star { flex: none; color: var(--blue); font-size: 18px; margin-top: 2px; }

  .pullquote {
    text-align: center;
    font-size: 24px;
    font-weight: 800;
    color: var(--navy);
    max-width: 560px;
    margin: 36px auto;
    line-height: 1.4;
  }
  .pullquote .mark { font-size: 26px; }

  /* ---------- Outcome cards ---------- */
  .outcome-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
    margin: 32px 0;
  }
  @media (max-width: 720px) { .outcome-grid { grid-template-columns: 1fr; } }
  .outcome-card {
    background: var(--bg-soft);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 26px 24px;
  }
  .outcome-card .num {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 28px; height: 28px;
    border-radius: 50%;
    background: var(--navy);
    color: #fff;
    font-weight: 800;
    font-size: 14px;
    margin-bottom: 14px;
  }
  .outcome-card p { font-size: 15px; color: var(--ink-soft); margin: 0; }

  /* ---------- About Tim ---------- */
  .about-grid {
    display: grid;
    grid-template-columns: 200px 1fr;
    gap: 40px;
    align-items: start;
    max-width: var(--wide-w);
    margin: 0 auto;
    padding: 0 24px;
  }
  @media (max-width: 720px) { .about-grid { grid-template-columns: 1fr; text-align: center; } }
  .avatar {
    width: 160px; height: 160px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--blue), var(--navy-soft));
    color: #fff;
    object-fit: cover;
    display: flex; align-items: center; justify-content: center;
    font-size: 46px;
    font-weight: 800;
    margin: 0 auto;
  }
  .about-copy { max-width: var(--content-w); }
  @media (max-width: 720px) { .about-copy { margin: 0 auto; } }

  .mission-box {
    background: var(--blue-light);
    border-radius: var(--radius);
    padding: 26px 26px;
    margin: 28px 0;
  }
  .mission-box p:last-child { margin-bottom: 0; }

  .signature { margin-top: 8px; }
  .signature .name { font-weight: 800; color: var(--navy); font-size: 18px; }
  .signature .role { color: var(--ink-faint); font-size: 14px; }
  .signature-photo {
    width: 84px; height: 84px;
    border-radius: 50%;
    object-fit: cover;
    background: var(--blue-light);
    margin: 10px 0;
  }

  /* ---------- FAQ ---------- */
  .faq-item {
    border-bottom: 1px solid var(--border);
  }
  .faq-item summary {
    cursor: pointer;
    list-style: none;
    padding: 22px 4px;
    font-weight: 700;
    color: var(--navy);
    font-size: 17px;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
  }
  .faq-item summary::-webkit-details-marker { display: none; }
  .faq-item summary::after {
    content: '+';
    flex: none;
    font-size: 22px;
    font-weight: 400;
    color: var(--blue);
    transition: transform 0.2s ease;
  }
  .faq-item[open] summary::after { transform: rotate(45deg); }
  .faq-item .faq-a { padding: 0 4px 22px; color: var(--ink-soft); }
  .faq-item .faq-a p:last-child { margin-bottom: 0; }

  /* ---------- Footer ---------- */
  footer {
    background: var(--navy-deep);
    color: #9FB0CC;
    padding: 40px 0 32px;
    font-size: 14px;
  }
  footer .wrap { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 20px; align-items: center; }
  footer .fwordmark { color: #fff; font-weight: 800; font-size: 16px; }
  footer .fwordmark span { color: #7FA6F5; }
  footer .fnote { color: #7A8AA8; }

  ::selection { background: var(--highlight); color: var(--navy); }